Van de Kamp's, St. Louis, tapped William Eisner & Associates, Hales Corner, Wis., for ad assignments on several frozen-food lines, including Aunt Jemima waffles and Celeste pizza. D'Arcy Masius Benton & Bowles, St. Louis, is the previous agency..
Peter Roth to president, Fox Entertainment Group, Los Angeles, from president, Twentieth Century Fox Television. He succeeds John Matoian, who left..
Dow Jones & Co., Princeton, N.J., has awarded its estimated $6 mil lion to $7 million Wall Street Journal circulation marketing account to Hill, Holliday, Connors, Cosmopulos, Boston. J. Walter Thompson USA, New York, is the previous agency. JWT continues to handle WSJ trade advertising and Dow Jones' corporate account..
Champion Products, Winston-Salem, N.C., to TBWA Chiat/Day, New York, for its $10 million account. Contenders were Grey Advertising, New York, DDB Needham Worldwide, Chicago, and Hal Riney & Partners, San Francisco.Previous agency is Merkley Newman Harty, New York..
Renaissance Hotels, Cleveland, to Bozell Worldwide, New York, from Wyse Advertising, Cleveland, for its $10 million to $12 mil lion account.
Copyright January 1996 Crain Communications Inc.