Gillette Co. is acquiring Duracell International in a stock swap valued at $7 billion. The deal isn't expected to affect either marketer's agencies.
CCA Industries, East Rutherford, N.J., is beginning a review for a first agency for the health and beauty products marketer's $10 million to $12 million account. Advertising Agency Register, New York, is conducting the review. Copyright January 1996 Crain Communications Inc.