Alaska Airlines to Wongdoody, Seattle, to handle its print ads through yearend while it conducts a closed review for its estimated $10 million to $15 million account. The airline last week parted with Goodby, Silverstein & Partners..
CPC International consolidated advertising for its bakery brands at Bates USA, New York, with the shop adding about $20 million in billings for brands previously handled by D'Arcy Masius Benton & Bowles, New York, and North Castle Partners, Stamford, Conn..
Andrew Jergens Co. to Deutsch, New York, for a non-Jergens branded new facial product.
Copyright January 1996 Crain Communications Inc.