Perry Odak, 51, to CEO at Ben & Jerry's Homemade, Waterbury, Vt., replacing Ben Holland Jr., who left in October. Mr. Odak was most recently a marketing consultant with Winchester riflemaker U.S. Repeating Arms Co., New Haven, Conn.
Informix Software to Young & Rubicam, San Francisco, from Hodkins Simone & Searls, Palo Alto, Calif., for its $10 million account.
Graham Woodall to exec VP-executive group creative director, D'Arcy Masius Benton & Bowles, New York, from Asia creative director, DMB&B, Hong Kong.
Tropicana Dole Beverages is introducing a line of tomato and vegetable juices into convenience stores in the first real competition to Campbell Soup Co.'s V-8. The company is using point-of-purchase advertising only, created in-house.
Lord, Dentsu & Partners, New York, changed its name to the Lord Group.
Omnicom Group is looking for nearly half a million square feet in Manhattan where it can consolidate six or seven of its agencies now in separate offices. Current negotiations are centered on 220 E. 42nd St.
Dial Corp. to DDB Needham Worldwide, New York, from Gotham, for an estimated $5 million worth of business for Dial antiperspirant, Dial dishwashing detergent, Renuzit air fresheners and Tone soap.
Copyright January 1997, Crain Communications Inc.