CKS Group, Cupertino, Calif., announced its expansion into Europe with the acquisition of Prisma Holding, Hamburg. Prisma will change its name to CKS Europe.
Pillsbury Co.'s Haagen-Dazs unit will break a $10 million ad campaign to support its new line of superpremium low-fat ice creams April 21 via Partners & Shevack, New York.
Comcast Corp. reportedly has won the right to buy out Time Warner's 58.4% controlling stake in E! Entertainment Television for $310 million.
Copyright January 1997, Crain Communications Inc.