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F.Y.I.

Published on .

PepsiCo's board voted to spin off its $11 billion restaurant business with Pizza Hut, Taco Bell and KFC, to focus more attention on its soft drink and snack foods businesses.

General Mills to Saatchi & Saatchi Advertising, New York, from Campbell Mithun Esty, Minneapolis, for its Cookie Crisp brand. CME retained the Chex account. Big G recently acquired both brands from Ralcorp; billings are expected to reach $20 million on Chex and at least $10 million for Cookie Crisp.

Foote, Cone & Belding has merged its Impact promotion, FCB Direct and FCB Public Relations units into Impact Communications Group, with approximately $150 million in billings. Jim Cerasani, formerly managing director, FCB Direct, was named president.

Samsonite Corp. has narrowed its $15 million-plus global review to incumbent Leo Burnett USA, Chicago, and TBWA Chiat/Day, Venice, Calif.

Mark Workman to senior VP-strategic marketing, a new post at Sony Corp.'s Columbia/TriStar Pictures, replacing Diane Salerno, senior VP-national promotions, who left in December.

Giant Food Stores narrowed its review for the $6 million grocery store account to Tierney & Partners, Philadelphia; and incumbent Gray Kirk/VanSant and W.B. Doner & Co., both Baltimore. Incumbent Mintz & Hoke, Avon, Conn., isn't participating.

Copyright January 1997, Crain Communications Inc.

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