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Petersen Publishing Co. to Landey & Partners, Grounds Morris, New York, as first agency of record.

Apple Computer has pushed back to Feb. 25 a crucial newspaper campaign unveiling new computer models because it wasn't able to get all its desired media buys for the Feb. 18 launch. BBDO Worldwide, Los Angeles, is the agency. Separately, Satjiv Chahil, the Apple senior VP-corporate marketing who was demoted to an advisory post early this month, is leaving to pursue other interests.

Finish Line to Spike/ DDB, New York, from Caldwell Van Riper, Indianapolis, for the athletic sportswear retailer's estimated $5 million account.

Peter Bowen to president of H.J. Heinz Co.'s U.S. Retail Products Group, Pittsburgh, from president of Star-Kist Seafood Co. He succeeds Brian Ruder, who moves to exec VP-global marketing at Citibank, New York. .|. . Joe Boxer, San Francisco, narrowed its $5 million review to finalists Goodby, Silverstein & Partners, San Francisco, and Ogilvy & Mather, Los Angeles. The underwear account is now in-house.

American Movie Classics is reviewing its $5 million account, formerly at Young & Rubicam's Waring & LaRosa division, which has been absorbed back into the agency.

Copyright February 1997, Crain Communications Inc.

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