Joel Hochberg to president-chief operating officer, Asher/Gould, Los Angeles, succeeding Bruce Silverman, who left the company. Mr. Hochberg resigned in January from Foote, Cone & Belding, Los Angeles, where he had been exec VP-managing director.
Polly Perkins, publishing director of Sports Traveler, is expected this week to sell the title to Petersen Publishing Co. and join the company as president of Petersen's Sport.
Tyson Foods is introducing Tyson Gourmet Selections, a four-item line of refrigerated meals designed to compete with take-out food. Consumer promotions, couponing, in-store advertising and sampling will support. Noble & Associates, Springfield, Mo., is Tyson's agency.
Business Week announced changes in its sales department: Harry Somerdyk to senior VP-marketing/brand development from VP-marketing and Constance Bennett to VP-international sales from VP-sales Eastern region.
American Home Products Corp. to Grey Advertising, New York, for its approximately $4 million Anacin pain reliever account from Lois/EJL.
David Gallo, 57, co-president in charge of marketing, E&J Gallo Winery, died March 2 in Modesto, Calif.
Copyright March 1997, Crain Communications Inc.