Amtrak National Railroad Passenger Corp., Washington, is looking for its first national direct agency of record; DDB Needham Worldwide and Ammirati Puris Lintas, both New York, share Amtrak's $40 million general ad account
HIP, New York, is searching for an agency to handle the healthcare provider's estimated $15 million account.
Intel Corp. sued Advanced Micro Devices Sunnyvale, Calif.in U.S. District Court in Wilmington, Del., March 14 to keep AMD from using the "MMX" name on new chips. Intel is heavily promoting the name, used on Pentium MMX.
Eastman Kodak Co. won the Grand Edison Award for New Product Marketer of the Year from the American Marketing Association last week for its Advantix line of cameras and film. Grey Advertising, New York, was named New Product Agency of the Year for handling four of this year's 62 Edison-winning products. for handling four of this year's 62 Edison-winning products.
K-III Communications said it expects to raise about $250 million from a divestment of non-core properties, including Daily Racing Form, Pro Football Weekly and New Woman.
Copyright March 1997, Crain Communications Inc.