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Procter & Gamble Co. to Grey Advertising, New York, from Saatchi & Saatchi Advertising for its estimated $20 million North American account for Ivory personal cleansing product.

Alain Philippe to the new post of senior VP-worldwide business development at McCann-Erickson Worldwide's MRM WorldGroup, New York, from VP at Ogilvy & Mather Direct, Paris.

Shelly Lazarus, CEO of Ogilvy & Mather Worldwide, New York, will succeed Charlotte Beers as chairman of the agency on April 30, in an expected move; Ms. Lazarus took the CEO reins from Ms. Beers last September. Ms. Beers will become chairman emeritus.

Copyright March 1997, Crain Communications Inc.

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