Nike said the first work from new brand agency Goodby, Silverstein & Partners, San Francisco, will support the July launch of its first Niketown in Boston. No word yet as to when Goodby's first national work for Nike will debut.
Miller/Kadanoff, San Francisco, is for sale. The 8-year-old direct marketing shop has billings of $65 million from West Coast technology clients such as Oracle Corp. and Hitachi PC Corp., but and also recently won project work from Levi Strauss & Co.
National Basketball Association is said to be finalizing a sponsorship agreement with Sony Corp. of America in the audio/visual electronics category. The rumored pact would be mostly media driven.
Copyright April 1997, Crain Communications Inc.