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Bozell, Jacobs, Kenyon & Eckhardt, New York, has acquired Communicomp, a $15 million direct marketing agency in Plantation, Fla. Founder and Chairman Herschell Gordon Lewis will remain, adding the title of chairman, BJK&E Direct.

Gerber Products retained Noble & Associates, Springfield, Mo., on its $20 million business.

Ammirati Puris Lintas, New York, has acquired healthcare agency Integrated Communications Corp. Since Integrated Communications has Novartis as a client, this move may help Ammirati get an edge in the $100 million Novartis agency realignment now under way.

Deanna C. Brown to VP-entertainment marketing and business development, Entertainment Weekly, New York. Ms. Brown, former publisher of the yet-to-be-launched Conde Nast Sports for Women, replaces Marian Schwindeman, now senior VP-global marketing, Polo Ralph Lauren.

Copyright May 1997, Crain Communications Inc.

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