Kansas City Power & Light to Kirshenbaum Bond & Partners, New York, as first agency of record for its more than $1 million account. Fallon McElligott Berlin, New York, was the other finalist.
Miller Brewing Co. is breaking two new spots for Miller Lite the week of June 2, one of which features supermodel Rebecca Romijn.
Jodi Alter to group account director-senior partner of Carmichael Lynch's direct marketing group, Minneapolis, succeeding Marianne Diericks, who left.
Copyright May 1997, Crain Communications Inc.