F.Y.I.

Published on .

Shanghai General Motors, Shanghai, will hear pitches from agencies July 8 for the launch of the Buick brand in China. In addition to McCann-Erickson Worldwide, a major GM agency around the world, Bates Worldwide, D'Arcy Masius Benton & Bowles and two local Chinese agencies are pitching for the business.

M. Bonnie Axthelm, 50, executive director-corporate marketing and public affairs for 3M Europe, Brussels, died of cancer Friday at her home in East Norwalk, Conn.

National Basketball Association signed Adidas America as an official marketing partner to both the NBA and the Women's National Basketball Association. The multiyear deal will give Adidas ad time in NBA and WNBA games, plus a license for a new line of NBA apparel.

Copyright July 1997, Crain Communications Inc.

In this article:
Most Popular