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Published on .

L'Oreal Plenitude FUTUR.e, a new mass-market moisturizer with vitamin E, bows in stores in September. A $20 million TV and print campaign via Publicis/Bloom, New York, is planned for October.

PeopleSoft to Saatchi & Saatchi Advertising, San Francisco, from W.B. Doner & Co., Baltimore, for the $5 million to $6 million software account.

Wells Rich Greene BDDP, New York, and parent company, Wells Rich Greene BDDP Communications, are changing their names, effective July 28. As part of a move to new headquarters in New York, the agency will become Wells BDDP and the holding company will be called BDDP North America.

Domaine Chandon to DiNoto/Lee, New York, as agency of record for its estimated $3 million account for Brut Cuvee, Blanc de Noir and Reserve wines.

Copyright July 1997, Crain Communications Inc.

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