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Steve Zammarchi, 45, to managing director, a new position, Wunderman Cato Johnson, Chicago, from exec VP in the agency's New York office.

Dexter Fedor, formerly senior VP-creative director, Ketchum Advertising, San Francisco, has moved to Hal Riney & Partners' San Francisco office to head the Sprint PCS account. Mr. Fedor's new title was undetermined at press time.

Linda Garrison, 50, to managing director, Ogilvy & Mather, Chicago. Ms. Garrison previously was one of four managing partners. She reports to Chairman-CEO Tom Hall.

Prodigy Services Co. awarded former America Online agency TBWA Chiat/Day, New York, its $8 million to $10 million account. Contenders for the business included Compelling Content, Kirshenbaum Bond & Partners and Warwick Baker O'Neill, all New York. Previous agency is Weiss Whitten Stagliano.

CMP Media made its stock market debut July 25 with the company selling 3.75 million shares; stock closed at $24.875, putting a market valuation on CMP of $562.8 million. The tech publisher will use most of its sale proceeds to repay debt and make a distribution to the founding Leeds family. Outsiders now will own 22% of CMP, but the Leeds retain 97% of voting rights.

Copyright July 1997, Crain Communications Inc.

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