Academy of Television Arts & Sciences can give a prime-time Emmy Award in the best TV commercial category, the American Arbitration Association ruled last week. National Academy of Television Arts & Sciences, which oversees the Daytime Emmy Awards, opposed the honor and the arbitrator was brought in to resolve the conflict. NATAS said it will now consider legal options. Advertisers nominated for best TV commercial of 1996-97 are General Motors Corp., HBO, Levi Strauss & Co., and Nike. The winner will be announced Sept. 14.
Nintendo Corp. of America has pushed back the launch of three key games for its N64 platform from the fourth quarter to next year. This fall's $10 million cross-promotion with Taco Bell Corp. will be unaffected by the delay.
Clear Channel Communications' $693 million acquisition of Paxson Communications, 46 radio stations was approved by the Justice Department Aug. 29.
Copyright August 1997, Crain Communications Inc.