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Sears, Roebuck & Co. has consolidated its magazine media-buying account at Y&R Advertising, New York and Chicago, from Ogilvy & Mather and in-house.

Red Roof Inns is contacting agencies about a direct-marketing loyalty program assignment.

Cowles Media Co., owners of The (Minneapolis) Star Tribune, is reviewing its "strategic alternatives" that may include a possible sale of the family-run company, or merger with another media company.

Aamco Transmissions to Publicis/Bloom, New York, from Group Two, Philadelphia, for its $20 million creative account. A new campaign, with James Brolin continuing as spokesman, will break in the fourth quarter.

Bay Networks has narrowed the review for its $15 million campaign to Hanft Byrne Raboy Abram & Partners and Mezzina/Brown, both New York; Hill, Holliday, Connors, Cosmopulos, Boston; and Amazon, San Francisco.

Copyright September 1997, Crain Communications Inc.

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