Red Roof Inns is contacting agencies about a direct-marketing loyalty program assignment.
Cowles Media Co., owners of The (Minneapolis) Star Tribune, is reviewing its "strategic alternatives" that may include a possible sale of the family-run company, or merger with another media company.
Aamco Transmissions to Publicis/Bloom, New York, from Group Two, Philadelphia, for its $20 million creative account. A new campaign, with James Brolin continuing as spokesman, will break in the fourth quarter.
Bay Networks has narrowed the review for its $15 million campaign to Hanft Byrne Raboy Abram & Partners and Mezzina/Brown, both New York; Hill, Holliday, Connors, Cosmopulos, Boston; and Amazon, San Francisco.
Copyright September 1997, Crain Communications Inc.