Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Anheuser-Busch is shifting its $8 million Bud Light Hispanic account to Castor Group, New York, from Bromley Aguilar, San Antonio.

Dep Corp., Rancho Dominguez, Calif., to DavisEllen, Los Angeles, for the creative portion of its estimated $10 million account following a review; the account had been inactive. Finalists were Bozell Worldwide, Costa Mesa, and Campbell-Ewald and Dailey & Associates, both Los Angeles.

Aaron Cohen, exec VP-broadcast at Young & Rubicam's Media Edge, New York, has left to seek "new leadership challenges." Mr. Cohen was at Media Edge and its predecessor, N. W. Ayer & Partners, for eight years.

D'Arcy Masius Benton & Bowles, New York, won the Good Housekeeping account. Jordan, McGrath, Case & Taylor, New York, is the previous agency.

Copyright October 1997, Crain Communications Inc.

Most Popular
In this article: