Bay Networks to Hill, Holliday, Connors, Cosmopulos, Boston, for creative and media planning, and Western International Media Corp., West Hollywood, Calif., for media buying on the computer networking products marketer's $15 million to $20 million account. Freeman Associates, Wellesley, Mass., formerly handled media. Creative was at Euro RSCG Dahlin Smith White, Salt Lake City.
Ben & Jerry's Homemade to McKinney & Silver, Raleigh, N.C., from in-house for its account; ad spending was less than $2 million this year but is expected to rise to $10 million in 1998.
J.P. Morgan & Co. will brief agencies the week of the 20th on a review for a possible $15 million to $20 million corporate account. J. Walter Thompson USA, New York, and incumbent Collagen Group, New York, are invited, along with other unidentified shops.
Len Pearlstein to co-chairman-CEO of Saatchi & Saatchi Worldwide's Team One, El Segundo, Calif., from president of the Pearlstein Group, Los Angeles. He succeeds Scott Gilbert.
Drypers Corp. to Suissa Miller, Santa Monica, Calif., for a $10 million TV and print effort that could start before yearend.
Copyright October 1997, Crain Communications Inc.