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American Stock Exchange has narrowed its estimated $8 million agency review to five shops: Gillespie, Princeton, N.J.; Mullen, Wenham, Mass.; and Brouillard Communications; Hill, Holliday/Altschiller; and the Martin Agency, all New York. Merkley Newman Harty, New York, is the incumbent.

Bay Networks to Hill, Holliday, Connors, Cosmopulos, Boston, for creative and media planning, and Western International Media Corp., West Hollywood, Calif., for media buying on the computer networking products marketer's $15 million to $20 million account. Freeman Associates, Wellesley, Mass., formerly handled media. Creative was at Euro RSCG Dahlin Smith White, Salt Lake City.

Ben & Jerry's Homemade to McKinney & Silver, Raleigh, N.C., from in-house for its account; ad spending was less than $2 million this year but is expected to rise to $10 million in 1998.

J.P. Morgan & Co. will brief agencies the week of the 20th on a review for a possible $15 million to $20 million corporate account. J. Walter Thompson USA, New York, and incumbent Collagen Group, New York, are invited, along with other unidentified shops.

Len Pearlstein to co-chairman-CEO of Saatchi & Saatchi Worldwide's Team One, El Segundo, Calif., from president of the Pearlstein Group, Los Angeles. He succeeds Scott Gilbert.

Drypers Corp. to Suissa Miller, Santa Monica, Calif., for a $10 million TV and print effort that could start before yearend.

Copyright October 1997, Crain Communications Inc.

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