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Panasonic Consumer Electronics Co., Secaucus, N.J., tapped Warwick Baker O'Neill, New York, as agency of record for its personal-care products division. Poppe Tyson, New York, is the incumbent. Spending is estimated at between $6 million and $8 million. New York shops Publicis/Bloom and Hampel/Stefanides also pitched.

Larry Grosberg to senior partner and manager-New York broadcast group, J. Walter Thompson USA, New York, a new position, from senior partner-media director on Warner Lambert Co. He retains his Warner-Lambert duties.

Copyright January 1998, Crain Communications Inc.

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