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Pep Boys-Manny, Moe & Jack's $30 million to $40 million creative account has been resigned by Cliff Freeman & Partners, New York.

Nationwide Insurance to Temerlin McClain, Dallas, from Ketchum Advertising, Pittsburgh, for its $22 million account.

James Murdoch, son of Rupert Murdoch and recently appointed president of News America Digital Publishing, will leave that post to become deputy publisher, New York Post, also owned by News Corp.

Advantica Restaurant Group's El Pollo Loco to Dailey & Associates, Los Angeles, from Foote, Cone & Belding for its $10 million account.

J.C. Penney Co.'s Eckerd Corp. has begun contacting agencies for an estimated $10 million branding effort centered on the chain's centennial. W.B. Doner & Co., Southfield, Mich., and Baltimore, handles the drugstore's $24 million account.

Sara Lee Corp. to TBWA Chiat/Day, New York, from Ammirati Puris Lintas, for its $3 million Bali intimate apparel account.

Mitsubishi Motor Sales of America's West Coast dealer group to Deutsch, New York, from Zimmerman & Partners, Fort Lauderdale, Fla., Grey Advertising, Los Angeles, and others, for its $12 million to $15 million account.

Copyright January 1998, Crain Communications Inc.

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