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Chris Jones adds the title chairman to that of CEO at J. Walter Thompson Worldwide, New York. He succeeds Burton Manning, now chairman emeritus.

Elizabeth Arden's White Diamonds fragrance from actress Elizabeth Taylor is being relaunched with an estimated $7 million ad campaign created in-house.

Gibson Greetings launches its first ever TV push later this year, a $3 million effort backing its hot line of Silly Slammers talking bean bag toys. Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C., handles.

Copyright February 1998, Crain Communications Inc.

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