Tommy Hilfiger to Arnell Group Brand Consulting, New York, from Toth Design & Advertising, Concord, Mass., as agency of record after a review for the estimated $20 million to $30 million creative account.
3DO is said to have contacted agencies about handling its estimated $5 million videogame account.
Microsoft Corp. Chairman Bill Gates, in the latest sign of a strategy to present a softer image, is appearing in a self-effacing ad for Callaway Golf Co. from Dailey & Associates, Los Angeles, that broke March 8.
Coors Brewing Co. is testing a citrus-flavored line extension called Zima Citrix.
Goodyear Tire & Rubber Co. to McCann-Erickson Worldwide, Miami and Hong Kong, from Leo Burnett Co. for its $40 million account for Asia and Latin America.
Leap Group, Chicago, posted net income of $133,000 for the quarter ended Jan. 31, after reporting losses of $3 million for the previous quarter, and a net income of $614,000 for the first quarter a year ago.
1-800-FLOWERS to Kirshenbaum, Bond & Partners, New York, from McCann-Erickson Worldwide for the $17 million account.
Cadbury Schweppes to Foote, Cone & Belding, Chicago, from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, for A&W root beer creative.
Copyright March 1998, Crain Communications Inc.