Valvoline hired Lowe & Partners/SMS, New York, for its $25 million account. Bozell Worldwide, New York, is the former agency. Chicago shops Cramer-Krasselt and Euro RSCG Tatham were also finalists; Jones-Lundin Associates, Chicago, handled the review.
Steve Luker, creative director at Goodby, Silverstein & Partners, San Francisco, has left the agency.
"Nothing Sacred," the controversial show on ABC that has been the target of an ad boycott, has been canceled. The show was primarily the victim of low ratings.
Fleer/SkyBox International, Mount Laurel, N.J., to Foote, Cone & Belding, New York, as agency of record for its SkyBox trading cards, from Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C. Spending was estimated at less than $5 million.
Joachim Eberhardt to VP-marketing, Mercedes-Benz of North America, Montvale, N.J., from worldwide product marketing/management for its German parent. He succeeds Mike Jackson, now president.
Ammirati Puris Lintas is moving its Amtrak business from New York to Chicago, giving the Chicago office its second client, after Ameritech Corp., and creating an expected seven new jobs. Amtrak spends an estimated $20 million a year on marketing.
Quarterdeck Corp. is reviewing the software marketer's $5 million account, now in-house.
Copyright March 1998, Crain Communications Inc.