Yellow Pages Publishers Association chose Martin Agency, Richmond, Va., for its new $30 million account. Other finalists were TBWA Chiat/Day and Bozell Worldwide, both New York; and Goodby, Silverstein & Partners and Foote, Cone & Belding, both San Francisco.
Patrick K. Hagerty to publisher, U.S. News & World Report and Fast Company, New York, from VP-national sales director of both magazines. He succeeds Thomas R. Evans, formerly president-publisher, who will become CEO of GeoCities.
Jim Taylor, who resigned March 31 as senior VP-global marketing at Gateway 2000, will start May 11 in the new post of exec VP-global marketing and sales at PC data storage marketer Iomega Corp.
Dreyfus Corp., New York, is said to be contacting agencies about its estimated $10 million account. Citron Haligman Bedecarre, San Francisco, currently handles.
Copyright April 1998, Crain Communications Inc.