Grey Advertising, New York, reported net income of $5 million for the first quarter, up 10% from the same period last year. The agency also reported gross billings of $1.4 billion, up 14.3%.
Florence Skelly Altman, 73, died in Scottsdale, Ariz., April 28 from complications of a long-term heart condition. During a career that spanned five decades, Ms. Altman was a pioneer market researcher at her own company Yankelovich, Skelly & White.
Greyhound Lines to PGC, Dallas, from Richards Group as creative agency for its estimated $10 million account.
Brahma to F/Nazca Saatchi & Saatchi, Sao Paulo, from Fischer Justus for the brewer's $20 million Brahma beer account in Brazil.
Ameritech Corp. said it will raise its Internet rates effective June 1 from $19.95 to $21.95 per month for unlimited access. America Online was the first large online service provider to raise its rates similarly in April.
CNBC and Dow Jones & Co. Monday launch a six-week, $5 million TV and print campaign announcing the news agencies' integrated partnership. "Real time. Real depth" is the tagline from BBDO Worldwide, New York.
Copyright May 1998, Crain Communications Inc.