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Published on .

Young & Rubicam is expected to issue its initial public offering the week of the 11th with trading estimated to begin at $21 to $24 a share.

Postal Rate Commission is due to make its long awaited recommendation on a postal rate increase Monday. The U.S. Postal Service has requested hikes including a 1 cent increase in the 32 cent first-class stamp, but publishers, direct marketers and major mailers are especially watching the recommendations for other mail classes.

Pharmacia & Upjohn to Klemtner, New York, for its forthcoming estimated $20 million direct-to-consumer campaign behind prescription bladder control drug, Detrol.

Kellogg Co. launched what it's calling the most aggressive marketing campaign in its history for new Smart Start cereal. The ad theme, from J. Walter Thompson USA, New York, is ``Seize the day.''

Copyright May 1998, Crain Communications Inc.

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