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Jerry Gramaglia to senior VP-marketing, sales and communication at E*Trade, Palo Alto, Calif., from VP-marketing at Sprint Corp., Kansas City, Mo.

Rodale Press' Men's Health account was resigned by the Martin Agency, Richmond, Va., citing "creative differences."

General Mills is joining in a three-way promotion with Twentieth Century Fox Home Entertainment and Hershey Foods Corp. for the release of "Casper & Wendy" this Halloween.

Copyright June 1998, Crain Communications Inc.

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