UtiliCorp United launches the week of the 20th an estimated $3 million national branding campaign from DDB Needham Worldwide, Dallas, that will lay out the theme "Smart. Simple. Energy" as the company moves into the emerging deregulated electric utility industry.
DDB Needham Worldwide, New York, dropped out of Sony Electronics' $35 million to $50 million review because of a conflict with its Compaq Computer Corp. account.
Morgan, Anderson & Co. is restructuring to form two companies, each led by a principal partner: Lee Anne Morgan & Partners, a company headed by Lee Anne Morgan to start up, renew and invigorate client/agency partnerships; and Morgan Anderson Consulting, a marketing communications management consultancy headed by Arthur Anderson.
Copyright July 1998, Crain Communications Inc.