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IBM Corp. will end its 40-year role as global Olympics technology sponsor after 2000 following disagreements over the scope of IBM's investment and the International Olympics Committee's desire to make Internet a separate sponsorship category.

Eric Gruseke to associate publisher, Reader's Digest, Pleasantville, N.Y., from publisher, The Family Handyman, New York. He succeeds Advertising Director Thomas Harty, who has left the company. Michael Reilly will succeed Mr. Gruseke. Mr. Reilly was previously publisher of New Choices: Living Even Better After 50, New York, a post that will be filled by Daren Mazzucca, who was the magazine's advertising director.

Live! will cease publication after the September issue of the monthly entertainment title, owner Ticketmaster announced.

Copyright August 1998, Crain Communications Inc.

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