Bacardi-Martini USA's Di Saronno amaretto has chosen McKinney & Silver, Raleigh, N.C.; and Ammirati Puris Lintas and DeVito/Verdi, both New York, as finalists in its review. Spending estimates range from $5 million to $14 million.
Mary Allard will leave Aug. 14 as VP-worldwide marketing communications at Digital Equipment Corp., Maynard, Mass., after deciding against a move to the Houston headquarters of new Digital owner Compaq Communication Corp.
IBM Corp. will end its 40-year role as global Olympics technology sponsor after 2000 following disagreements over the scope of IBM's investment and the International Olympics Committee's desire to make Internet a separate sponsorship category.
RJR Nabisco chose to stay with Long Haymes Carr, Winston-Salem, N.C., for its print media buying after a review. Spending is estimated at $8 million to $10 million.
Kenneth Dotson is expected to take the new post of senior VP-marketing and business development for Internet appointment manager service PlanetAll; he is currently VP-marketing for online sports venture CBS SportLine.
Eric Gruseke to associate publisher, Reader's Digest, Pleasantville, N.Y., from publisher, The Family Handyman, New York. He succeeds Advertising Director Thomas Harty, who has left the company. Michael Reilly will succeed Mr. Gruseke. Mr. Reilly was previously publisher of New Choices: Living Even Better After 50, New York, a post that will be filled by Daren Mazzucca, who was the magazine's advertising director.
Live! will cease publication after the September issue of the monthly entertainment title, owner Ticketmaster announced.
Copyright August 1998, Crain Communications Inc.