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Prime Retail to Elkman/Alexander & Partners, Philadelphia, as first agency of record for the outlet center company after its merger with Horizon Group. Billings are estimated at $10 million.

Reader's Digest and Creative Artists Agency have reached an agreement to work on developing TV products based on the title's stories and articles.

Kimberly Annick to partner-account director at Intuition Group, New York, from account supervisor at Gotham.

Vibe launches its hip-hop spinoff title, Blaze, on Aug. 25 with 120 pages of advertising.

Sony Corp. of America to Saatchi & Saatchi, San Francisco, for the $1 million account for its Metreon entertainment center opening in San Francisco in spring 1999.

Intuit Monday starts a $500,000 newspaper campaign for personal finance site Quicken.com, via Foote, Cone & Belding, San Francisco.

Copyright August 1998, Crain Communications Inc.

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