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Published on .

Blue Cross/Blue Shield of Florida to Foote, Cone & Belding, Chicago, for its $8 million account, previously handled on a project basis by several shops.

National Hockey League is said to have sold its broadcast and cable TV rights to Walt Disney Co.'s ABC and ESPN for $600 million. The five-year deal begins with the 1999-2000 NHL season.

Barry Frey to senior VP-marketing and media partnerships, NBA Properties, New York, from managing director-international sales and new business development, USA Networks International. He assumes some responsibilities from Gary Stevenson, who remains a consultant.

Copyright August 1998, Crain Communications Inc.

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