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Warner Bros. and Universal Pictures will flog flicks on Fox TV's broadcast of Super Bowl XXXIII. Warner Bros. will most likely tout "Wild Wild West" while Universal is expected to plug "The Mummy."

Ziff-Davis reshuffled its publications into five groups, aligning titles by market segment rather than traditional categories. Separately, Exec VP Don Byrnes is leaving to join a media buying agency.

Movado Group will contact a short list of agencies the week of the 21st in its review of the Concord watches account, spending $6 million to $8 million, and currently handled in-house. Advertising Agency Register is handling.

DDB Needham Worldwide, New York dropped out of the $15 million to $20 million review for American Family Publishers, which declined comment.

Cordiant Communications Group reported revenues dropped to $237 million in the first half, down 3.7%, despite an increase in net new business to $370 million from $156 million in 1997.

Copyright September 1998, Crain Communications Inc.

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