Toyota Motor Corp. to Saatchi & Saatchi, London, for the $100 million European assignment to launch the Yaris.
Amway Corp. to Lowe Fox Pavlika, New York, to handle a $1.5 million marketing assignment for an undisclosed co-branded upscale product via direct response and Internet channels after an informal review of several agencies. Advertising Agency Register, New York, handled.
Newspaper Association of America reported total newspaper ad spending was up 5.6% to $10.5 billion for the first three quarters of 1998. So far this year, national ad spending in newspapers is up 5.9%, classified ad spending is up 3.2% and retail advertising rose 2.9%.
Havas is buying troubled Cendant Corp.'s Cendant Software for $800 million to $1 billion, giving Havas a $600 million consumer software franchise strong in games, education and lifestyle titles.
Pacific Life Insurance Co. has narrowed its list for its estimated $5 million account to Citron Haligman Bedecarre and Saatchi & Saatchi, both San Francisco; Kovel/Kresser, Venice, Calif.; and Open Minds, Laguna Beach. The account has been handled in-house.
Copyright November 1998, Crain Communications Inc.