Royal Caribbean Cruises
has narrowed the list to six finalists in its $10 million direct marketing account review: Rapp
Collins Worldwide, Dallas; TargetBase Marketing, Irving, Texas; and FCB Direct, Lowe
Fox Pavlika, McCann Relationship Marketing and OgilvyOne
, all New York. Minnetonka, Minn.-based consultant Jan Apple is handling the review.
Ericsson Mobile Phones tapped Wunderman Cato Johnson, Chicago and Miami, as agency of record for its $15 million channel marketing account. The two Wunderman offices will develop and execute consumer and trade retail promotions for the U.S., Canada and Latin America.1
Copyright November 1998, Crain Communications Inc.