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John Barbera to exec VP-advertising sales, Odyssey Channel, New York, from heading up his own media consultancy, J.B. Communications. Odyssey, a new cable network with a focus on family programming, will launch with approximately 29 million subscribers in April.

AT&T Corp. is expected to break a national TV campaign for its "00 Info" directory assistance service later this quarter or early next quarter. The telecom giant broke regional TV support from Foote, Cone & Belding, New York, last summer. Also, H. Eugene Lockhart, 49, to chief marketing officer at AT&T Corp., from president-global retail bank for BankAmerica Corp.

Soma.com to Goldberg Moser O'Neill, San Francisco, as first agency for the Internet pharmacy, with billings estimated at $8 million.

Grey Advertising is in the process of selling its Fattal & Collins shop in Marina del Rey, Calif., to Houston Helm, Los Angeles, a Grey executive familiar with the negotiations said.

Jil Sander to Frierson Mee & Kraft, New York, to handle the launch of Sander for Men fragrance this spring. Spending is estimated at $5 million.

Dial Corp. to Greenberg Seronick O'Leary & Partners, Boston, as agency of record for its recently acquired Sarah Michaels personal-care line. Spending is estimated at $3 million and was previously in-house.

Copyright January 1999, Crain Communications Inc.

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