Sun Diamond Walnuts has narrowed the review for its $6 million account to Citron Haligman Bedecarre; McCann-Erickson Worldwide; and J. Walter Thompson USA, all San Francisco. Y&R Advertising, San Francisco, had handled.
GTE Corp. on Jan. 31 broke a regional outdoor, print, radio and TV campaign in support of GTE Choice, a flat-rate wireless pricing plan positioned against offerings from AT&T Corp. and Sprint Corp. Ogilvy & Mather, New York, handles.
Skytel Communications today breaks a national print campaign promoting its pager message consolidation service. The campaign from Suissa Miller, Los Angeles, is running in USA Today, The Wall Street Journal and in-flight magazines.
The Cartoon Network, New York, is said to be contacting agencies about its account. Several recent campaigns for the cable network have been handled in-house.
Cracker Barrel Old Country Store, operator of restaurants with gift shops attached, plans to open a test unit in May without a restaurant, in a shopping mall in Nashville, Tenn.
Patrick Sherwood to the new post of exec VP-worldwide account director on D'Arcy Masius Benton & Bowles' General Motors Corp. account. He remains managing director of DMB&B in Detroit.
Mercedes-Benz Latina to Bates Latin America, Miami, from various local and regional shops for its estimated $5 million Latin America account. Bates will handle the debut of the automaker's new A-class product line in the region.
Pillsbury Co. sold six brands, including Underwood meats, Accent meat tenderizer and B&M Beans, to B&G Foods for $192 million.
David Wojdyla is leaving his post of managing partner-executive creative director Bozell Worldwide, Chicago, to form his own agency, &Wojdyla.
Office Depot last week broke the first spots in a $40 million campaign from new agency DeVito/Verdi, New York.
Copyright January 1999, Crain Communications Inc.