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Published on .

Monsanto Co.'s Searle & Co. and Pfizer to the Media Edge, New York, to handle media buying responsibilities for Celebrex, the forthcoming drug for pain relief from osteoarthritis.

Mark Golin, 36, editor in chief of Dennis Publishing's upstart boys-will-be-boys title Maxim, is the new editor of Conde Nast Publications' young men's title Details. Michael Caruso, Details editor in chief, is leaving.

Colgate-Palmolive Co. will launch the Navigator--a new, premium-price toothbrush with a flexible head--in June, and has already shipped a new Star Wars line of children's toothbrushes and toothpaste to stores.

Just for Feet shelved its Super Bowl commercial after critics blasted its portrayal of an African runner hunted down and forced to wear shoes. The ad, from Saatchi & Saatchi, Rochester, N.Y., promoted a contest for a free Humvee sport-utility vehicle.

Copyright February 1999, Crain Communications Inc.

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