IHOP Corp. to Kirshenbaum Bond & Partners West, San Francisco, from Bozell Worldwide, Costa Mesa, Calif., to handle the creative portion of its $20 million ad account.
Grey Advertising, New York, reported a 8.9% increase in gross billings for 1998, up to $6.3 billion. Full-year 1998 net income decreased 15.1% to $31 million. Fourth-quarter net income for the agency dropped 47.5% to $6.5 million.
Ralston Purina Co. to Fallon McElligott, Minneapolis, for Whisker Lickin's, Beggin' Strips and T-Bonz pet treats. Fallon said it won the entire account, estimated at less than $5 million; incumbent Euro RSCG Tatham, Chicago, said it retains the business and Fallon merely won an assignment.
Procter & Gamble Co. is rolling out Pampers Rash Guard, a premium priced diaper designed to fight diaper rash by transferring lotion to a baby's skin, with more than $50 million in full-year marketing support. D'Arcy Masius Benton & Bowles, New York, handles.
Merrill Lynch & Co.will break a multimedia branding campaign the week of March 1 from J. Walter Thompson USA, New York.
Copyright February 1999, Crain Communications Inc.