Amazon.com is expected to break its first TV campaign in about year the week of March 15, shifting focus from testimonials to an emphasis on its extensive merchandise selection. Foote, Cone & Belding, San Francisco, is the agency.
Wm. Wrigley Jr. Co. is preparing for a May rollout of its "ice" gum called Eclipse, which has been testing since last year. BBDO, Chicago, will handle the launch.
James Thompson, former president of Guinness Canada, has been tapped as VP-marketing for Guinness Bass Import Co., Stamford, Conn. He succeeds Reggie Fils-Aime.
OnHealth Network, an Internet health information service, awarded its $25 million marketing account to TBWA/Chiat/Day, San Francisco, for advertising and Thinking Media, New York, for interactive. The account had been handled in-house.
Blue Shield of California awarded its $8 million consolidated direct and interactive account to Foote, Cone & Belding, San Francisco. Ogilvy One, Los Angeles, was the other finalist. Previous agencies are Phelps Group, Santa Monica, Calif., and Cohn & Wells, San Francisco.
General Motors Corp.'s OnStar Division is expected to announce soon whether Ammirati Puris Lintas, New York, will retain its $10 million account.
Copyright March 1999, Crain Communications Inc.