Little Caesar Enterprises is scheduled to start an ad and promotional campaign this week highlighting the company's 40th anniversary, from Bozell Worldwide, Southfield, Mich., Crain's Detroit Business reports.
Del Webb Corp. has named seven agencies to a short list for the consolidated $10 million ad account for its Sun City communities in seven states: Bozell, Costa Mesa, Calif.; Doner, Newport Beach, Calif.; DDB Needham Worldwide and the Richards Group, Dallas; Grey Advertising, Los Angeles; Phillips Ramsey, San Diego; and Publicis & Hal Riney, Chicago; Select Resources International, West Hollywood, Calif., is the consultant.
Lee Clow, 55, to chairman-chief creative officer of TBWA Worldwide, from chairman-chief creative officer of TBWA/Chiat/Day. Mr. Clow takes the chairman title from the retiring Bill Tragos. Mr. Tragos' former duties will be split between Mr. Clow and TBWA Worldwide CEO-President Michael Greenlees.
MacManus Group today consolidates its relationship marketing capabilities into a new unit named DialogueWorks, which consists of Ayer/Deare & Partners and the relationship marketing clients of Clarion Direct.
Copyright March 1999, Crain Communications Inc.