PeopleSoft named Kirshenbaum Bond & Partners/West, San Francisco, to handle the software company's $15 million account. Finalists were Citron Haligman Bedecarre Euro RSCG and Y&R Advertising, both San Francisco. Saatchi & Saatchi, San Francisco, is the previous agency.
Omnicom Group, New York, plans to acquire Zimmerman & Partners, Fort Lauderdale, Fla. Zimmerman will work with Omnicom's TBWA/Chiat/Day, Playa del Rey, Calif., on Nissan North America's dealer account, according to an executive close to the deal. Dealers have complained to Nissan TBWA's regional ads aren't retail focused. All agencies declined comment. Zimmerman lost Mitsubishi dealer work in 1998.
Gordon Munroe, 45, to president, J. Walter Thompson West, San Francisco, a new position, from CEO-western operations, BBDO Canada, Vancouver. Also: John Geoghegan, 41, general manager of the San Francisco office, left to become CEO of CareGuide.com, an online start-up that matches providers of child and elder care with those seeking such services.
Copyright March 1999, Crain Communications Inc.