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Published on .

Mead Johnson & Co. launches a TV ad campaign today for its Boost nutritional supplement drinks and bars. The spots by Foote, Cone & Belding, Chicago, will run on morning and evening news shows on all three major networks, according to a Mead spokesman.

Omnicom Group, New York, is said to be close to acquiring Zimmerman & Partners, Fort Lauderdale, Fla. Omnicom couldn't be reached for comment.

Incumbents Kaplan Thaler Group for creative and Quantum Media International for media, both New York, will no longer participate in the review for Toys "R" Us' $50 million account.

1-800-Contacts to Saatchi & Saatchi, San Francisco, from in-house for its $18 million branding account. Select Resources International, West Hollywood, Calif., was the consultant.

Linda McCutcheon , president of Time Inc. New Media, resigned April 2. Michael Pepe, president of Time Warner E-Commerce, said he would name a successor shortly.

Kelly Conlin, 39, to president-CEO, International Data Group, Boston, from president. Mr. Conlin assumes a post vacant since founder and Chairman Pat McGovern relinquished the CEO title in 1995.

Del Webb Corp. has narrowed the review for its consolidated $10 million advertising account to DDB Needham Worldwide, Dallas; Doner, Newport Beach, Calif.; Publicis & Hal Riney, Chicago; and Phillips Ramsey, San Diego. A variety of local agencies previously handled. Select Resources International, West Hollywood, Calif., is the consultant.

Del Taco has narrowed the review for its $10 million creative account to Bozell Worldwide, Costa Mesa, Calif; Colby, Effler & Partners and WongDoody, both Santa Monica; and Goldberg Moser O'Neill, San Francisco. Incumbent Italia/Gal, Los Angeles, did not participate. Select Resources International, West Hollywood, Calif., is the consultant.

Ron Latham, exec VP-global marketing at Elizabeth Arden Co., will retire at the end of the month. A company spokeswoman said Arden hasn't decided yet on a replacement.

Gateway Learning Corp. to Goldberg Moser O'Neill , San Francisco, from in-house for its estimated $8 million to $10 million Hooked on Phonics account.

Copyright April 1999, Crain Communications Inc.

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