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David F. Byers, 38, to senior VP-chief marketing officer, H&R Block, Kansas City, Mo., a new position, from senior VP-director of business development, Foote, Cone & Belding, San Francisco.

Incumbent Ammirati Puris Lintas, New York, declined to participate in Bacardi-Martini USA's review for a new creative assignment. Bacardi is talking to six to 10 agencies to handle the business, expected to be worth about $15 million.

Mike Rogers to VP-marketing for Knight-Ridder, from senior VP-publisher of International Data Group's Windows NT

Rodale Press will change its name to just Rodale to reflect the company's multimedia products.

Vickie Haupt to VP-conceptual marketing for the Prescriptives unit of Estee Lauder Cos., New York, a new position in charge of developing new products and marketing ideas, from senior VP at Bergdorf Goodman.

Judsen Culbreth to VP-editor in chief of Scholastic Inc.'s Scholastic Parent Publishing division, a new position, from editor in chief of MacDonald Communications' Working Mother. She will develop Internet and print-based programs for parents, as well as oversee Scholastic Parent & Child.

Partnership for a Drug-Free America to Hart & Weitz, New York, for its "Encourage your kid's habits" print campaign, promoting activities such as basketball, chess and reading as alternatives to drugs.

Copyright May 1999, Crain Communications Inc.

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