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America Online is expected to announce June 15 it's buying Digital Marketing Services, a Dallas company that will run incentive marketing programs across AOL properties.

Coca-Cola Co. is set to break a new 30-second TV spot next week in its long-running "Always" campaign for Coca-Cola Classic via Edge Creative, Los Angeles. It comes as rumors have been fizzing up on Madison Avenune that the campaign will soon end.

Nordic Beverage AS named Shugart Matson Young, San Ramon, Calif., as agency for its planned launch in North America next year of a new vodka. Spending is estimated at $5 million to $10 million.

James Schroer to VP-global marketing, Ford Motor Co., Dearborn, Mich., a new position, from executive director of the marketing strategy and brand-management office. Also: Earl Hesterberg to VP-marketing, sales and service, Ford of Europe, Cologne, from president-CEO, Gulf States Toyota, Houston. He succeeds Nick Scheele, now president, Ford of Europe.

Lambesis, Del Mar, Calif., the agency for Skyy vodka, is doing an estimated $10 million in project work for Cutty Sark and Campari. The $10 million project could turn into a long-term agreement, said Tony Foglio, president of Skyy Spirits, which markets the two brands. Mullen, Wenham, Mass., formerly had Campari; Lois/EJL, New York, had Cutty Sark.

Havas Advertising has won European Union approval to merge its global advertising buying operations with Spain's Media Planning. The union creates the world's second-largest buyer and planner of advertising time with annual sales of about $4.4 billion, after Aegis Group's Carat Group. The merged company will keep the name Media Planning.

J. Crew is said to be contacting ad agencies about an undisclosed assignment.

Colgate-Palmolive Co. will spend $10 million to back the August launch of Irish Spring Aloe, an extension of its men's deodorant soap brand, via Y&R Advertising, New York.

Copyright June 1999, Crain Communications Inc.

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