NBC to Smash Advertising, Boston, as agency of record for the New York network's NBC Experience, an interactive retail operation. Billing levels remain undetermined and there was no previous agency of record.
Intelligent Life to Crispin Porter & Bogusky, Miami, for the Internet company's estimated $10 million account. Crispin will handle both online and offline advertising.
Dreyfus Corp. to DeWitt Media, New York, from Grace & Rothschild for media planning and buying for the estimated $5 million to $10 million account.
U.S. Virgin Islands Department of Tourism has tossed its estimated $6 million advertising account into review. Lowe & Partners/SMS, New York, is the incumbent and has been invited to participate.
Copyright June 1999, Crain Communications Inc.