Frito-Lay Chairman-CEO Steven Reinemund was named president of parent PepsiCo; the post had been vacant. Mr. Reinemund will remain at Frito until a successor is found.
Du Pont Co. to Y&R Advertising, New York, from RT&E, Wilmington, Del., for the U.S. portion of its $15 million to $20 million Advanced Fiber Systems account.
Eve.com is expected to name Arnold Ingalls Moranville, San Francisco, as first agency to handle an estimated $10 million consumer branding campaign.
Coca-Cola Co. Chairman-CEO Doug Ivester was to make a personal apology on Belgian TV on June 25 for the recent Coca-Cola contamination scare. Created in-house, the commercial will run on all four national channels. Other plans include the free distribution of a can of Coca-Cola to all the Belgian population, expected this week.
Novell makes its TV advertising debut July 30 with a buy on ESPN's telecast of the Senior PGA Utah Showdown. Y&R Advertising, San Francisco, is doing the campaign promoting the networking software marketer's Internet capabilities.
Copyright June 1999, Crain Communications Inc.