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McDonald's Corp. will tout ABC's upcoming U.S. version of the U.K. series "Who Wants to Be a Millionare" in its U.S. restaurants in August as part of its 10-year marketing pact with ABC parent Walt Disney Co. The quiz show will run nightly for two weeks starting Aug. 16.

Frito-Lay Chairman-CEO Steven Reinemund was named president of parent PepsiCo; the post had been vacant. Mr. Reinemund will remain at Frito until a successor is found.

Du Pont Co. to Y&R Advertising, New York, from RT&E, Wilmington, Del., for the U.S. portion of its $15 million to $20 million Advanced Fiber Systems account.

Eve.com is expected to name Arnold Ingalls Moranville, San Francisco, as first agency to handle an estimated $10 million consumer branding campaign.

Coca-Cola Co. Chairman-CEO Doug Ivester was to make a personal apology on Belgian TV on June 25 for the recent Coca-Cola contamination scare. Created in-house, the commercial will run on all four national channels. Other plans include the free distribution of a can of Coca-Cola to all the Belgian population, expected this week.

Novell makes its TV advertising debut July 30 with a buy on ESPN's telecast of the Senior PGA Utah Showdown. Y&R Advertising, San Francisco, is doing the campaign promoting the networking software marketer's Internet capabilities.

Copyright June 1999, Crain Communications Inc.

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