Euro RSCG Tatham, Chicago, this week will name D'Arcy Masius Benton & Bowles Senior VP-Account Director Michael Oxman to the new post of director of business development. Mr. Oxman had worked for D'Arcy in Troy, Mich.
Unilever's Elizabeth Arden is preparing its first brand-building effort from J. Walter Thompson Co., New York, since the agency won the $100 million account this year. The company also is launching a new product for the coming year 2000, Millenium Energist Revitalizing Emulsion targeted at women aged 40 to 60.
Magazine industry ad pages were up 2.8% to 120,068.32 for the first six months of 1999, according to the latest figures released by Publishers Information Bureau. Also, outdoor advertising revenues for first quarter 1999 increased 7.5% to $503.5 million over first quarter last year, according to Competitive Media Reporting.
Applebee's International to Foote, Cone & Belding, Chicago, from Wyse Advertising, Cleveland, to handle creative for its $35.5 million restaurant account.
Coors Brewing Co. is coming out with an "original"-themed ad campaign to tout the brand's singularity. The :30s will break on the July 13 All-Star Game and will feature ESPN anchor Dan Patrick and former Denver Broncos quarterback John Elway. Foote, Cone & Belding, Chicago, handles.
Copyright July 1999, Crain Communications Inc.